Assessing the Impact of Short-Term Supermarket Strategy Variables-Reference-Cited by-同舟云学术

Assessing the Impact of Short-Term Supermarket Strategy Variables

Published:1982-02 Issue:1 Volume:19 Page:72-86
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Wilkinson J. B.¹,Mason J. Barry²,Paksoy Christie H.³

Affiliation:

1. Louisiana State University-Shreveport.

2. The University of Alabama.

3. The University of North Carolina-Charlotte.

Abstract

The authors examine the relative importance of temporary price reductions, display alternatives, and newspaper advertising to unit sales of supermarket products. The research was conducted as an in-store pricing experiment characterized by a factorial design.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224378201900107

Reference45 articles.

1. Factorial Design in a Pricing Experiment

2. Price-quantity relationships and price elasticity under in-store experimentation

3. CampbellDonald, and StanleyJ. C. (1963), Experimental and Quasi Experimental Designs for Research. Chicago: Rand McNally, 5–6.

Cited by 44 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Promotional Inventory Displays: An Empirical Analysis Using IoT Data;Manufacturing & Service Operations Management;2024-09

2. Less Is More: Preventing Household Food Waste through an Integrated Mobile Application;Sustainability;2023-07-05

3. In-store endcap projections and their effect on sales;Journal of Retailing;2023-03

4. Merchandise Placement Optimization;International Series in Operations Research & Management Science;2023

5. Design of experiments and its applications in the service industry;Design of Experiments for Engineers and Scientists;2023