Affiliation:
1. Graduate School of Business, New York University.
2. Northwestern University.
Abstract
The authors examine the conditions that encourage channel members to relinquish control willingly and purposefully to others. They use an attribution theory perspective to predict when channel members, particularly franchisees, will relinquish control in spite of having legal latitude to retain it.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
23 articles.
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