Logically Consistent Market Share Models
Author:
Affiliation:
1. European Institute for Advanced Studies in Management, and Associate Professor, St. Ignatius Faculty, University of Antwerp, Belgium.
2. FUCAM, Mons, Belgium.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224377301000319
Reference13 articles.
1. Multivariate Analysis of Sales Responses of Competing Brands to Advertising
2. Brand Switching and Mathematical Programming in Market Expansion
3. A Computer On-Line Marketing Mix Model
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