A Methodology for Identifying Innovator Characteristics of New Brand Purchasers
Author:
Affiliation:
1. Professor of Business Administration, University of Kentucky;
2. Professor of Organizational Behavior, University of Houston.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224377401100314
Reference32 articles.
1. Dogmatism and Acceptance of New Products
2. Dogmatism and Innovation: A Replication
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2. Empathy: Is it the Missing Independent Dispositional Variable in the Study of Innovative Behavior?;Marketing Horizons: A 1980's Perspective;2014-10-13
3. The Influence of New Product Characteristics on Rate of Adoption;Journal of Marketing Education;2012-09-02
4. Innovativeness and newness in high‐tech consumer durables;Journal of Product & Brand Management;1999-10-01
5. La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure;Recherche et Applications en Marketing (French Edition);1997-03
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