Affiliation:
1. Associate Professors of Marketing, University of Wisconsin-Madison;
2. Associate Professor of Marketing, University of Minnesota.
Abstract
While the unique characteristics of the industrial salesman's role has stimulated much recent research, this uniqueness requires the development and use of occupation-specific measurement instruments. A job satisfaction measure specifically designed for industrial salesmen is presented together with norms, a detailed description of the methodology employed, and techniques to evaluate the new instrument's factor structure, reliability, and construct validity.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
151 articles.
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