Determinants of Store-Level Price Elasticity-Reference-Cited by-同舟云学术

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Determinants of Store-Level Price Elasticity

Published:1995-02 Issue:1 Volume:32 Page:17-29
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Hoch Stephen J.¹,Kim Byung-Do²,Montgomery Alan L.³,Rossi Peter E.⁴

Affiliation:

1. Robert P. Gwinn Professor of Marketing and Behavioral Science at the University of Chicago Graduate School of Business.

2. Carnegie-Mellon University Graduate School of Industrial Administration.

3. University of Pennsylvania Wharton School of Business.

4. University of Chicago Graduate School of Business.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224379503200104

Reference25 articles.

1. The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

2. Analyzing Incremental Sales from a Direct Mail Coupon Promotion

3. A Theory of the Allocation of Time

4. Identifying the Deal Prone Segment

5. The Relationship Between Market Characteristics and Promotional Price Elasticities

Cited by 165 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models;Marketing Science;2024-05-30

2. Geodemographic drivers of store-level demand and marketing mix sensitivities;Journal of Marketing Analytics;2024-03-04

3. Small Price Changes, Sales Volume, and Menu Cost;2024

4. Is the Price Right? Reconceptualizing Price and Income Elasticity to Anticipate Price Perception Issues;SSRN Electronic Journal;2024

5. Cyber Insurance Valuation with Endogenous Cyber Loss;2024

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