Geodemographic drivers of store-level demand and marketing mix sensitivities
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41270-024-00289-z.pdf
Reference17 articles.
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5. Hwang, M., B.J. Bronnenberg, and R. Thomadsen. 2010. An empirical analysis of assortment similarities across US supermarkets. Marketing Science 29 (5): 858–879.
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