Reversing The United States' Declining Competitiveness In The Marketing Of International Tourism: A Perspective On Future Policy

Abstract

Insufficient attention to problems associated with the competitiveness in marketing international tourism has eroded the capacity of the United States to be a more competitive international tourist destination. This article offers a vision of what the U.S. must do to build on its formidable tourism strengths, including concrete first steps to control an uncertain future in the arena of international tourism to move the U.S. toward sustained competitiveness at home and abroad.