Study of the Tourism Competitiveness Model of the World Economic Forum Using Rasch’s Mathematical Model: The Case of Portugal

Author:

Martínez-González José AlbertoORCID,Díaz-Padilla Vidina Tais,Parra-López EduardoORCID

Abstract

In this paper, the potential of the World Economic Forum (WEF) model to analyze tourism competitiveness is studied. The study aims to analyze the WEF model’s validity, reliability and dimensionality. It attempts to determine the WEF model’s potential for studying tourism destinations’ competitiveness in an integrated context. Finally, using the WEF model, Portugal’s competitiveness is analyzed in an integrated and benchmarking context. The methodology used in this study is the Rasch mathematical model, a methodology that has been effectively demonstrated in social sciences. Competitiveness data from the latest available WEF Travel and Tourism Competitiveness Report (TTCR-2019) has been used. The results show that the WEF model is statistically valid and reliable for studying competitiveness in tourism. Likewise, the WEF model’s high potential for the joint study of competitiveness and individual countries in an integrated and benchmarking context is confirmed. The study facilitates the development of policies to improve tourism competitiveness.

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development

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