Tourism Competitiveness versus Sustainability: Impact on the World Economic Forum Model Using the Rasch Methodology

Author:

Díaz-Padilla Vidina Tais1,Travar Irena1ORCID,Acosta-Rubio Zamira1ORCID,Parra-López Eduardo1ORCID

Affiliation:

1. Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain

Abstract

The pandemic changed the strategic business approach of tourist destinations on a global scale. Given this new scenario, there is a need to implement sustainability strategies that are aligned with economic, social, and environmental aspects to continue competing in the international tourism market. Therefore, identifying these strategies, specific to each destination, is a key variable for tourism competitiveness. To help destination managers, this paper aims to measure tourism competitiveness in terms of sustainability. Using the Rasch model, the analysis confirms that the Sustainable Development Goals (SDGs) represent and, thus, measure tourism competitiveness. In addition, the results obtained show that the countries with the highest socioeconomic development are the most competitive tourist destinations, and the most relevant SDGs for tourism competitiveness are related to prosperity and social guarantees.

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction

Reference61 articles.

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2. Gorenak, M. (2018). Responsible Hospitality: Inclusive, Active, Green, University of Maribor Press. [1st ed.]. Available online: https://www.researchgate.net/publication/329902096.

3. Díaz-Padilla, V.T. (2020). Competitividad Turística y Benchmarking de Destinos a Través del Modelo del World Economic Forum. [Una Aplicación del Modelo de Rasch. Thesis, Universidad de La Laguna]. Available online: http://riull.ull.es/xmlui/handle/915/25062.

4. Factores competitivos determinantes del liderazgo turístico de España en 2015;Cuadernos de Turismo,2017

5. Tourism, Competitiveness, and Societal Prosperity;Crouch;J. Bus. Res.,1999

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