Affiliation:
1. Surrey European Management School at the University of Surrey in Guilford
2. Department of Management Studies at the University of Glasgow Business School
Abstract
Little empirical research exists on the measurement of strategic planning effectiveness. The authors propose a new approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
35 articles.
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