Affiliation:
1. Marymount University, USA
Abstract
The statement of cash flows is widely recognized as a link between the balance sheet and the income statement. The initial step in such analysis involves considering the broader context. While literature reviews are valuable for historical perspectives, particularly when sources extend beyond the recent three-year period, it is crucial to align historical data with the current context of a company. Furthermore, the PESTLE model is frequently employed by analysts, researchers, and practitioners to gain insights into environmental factors affecting an industry. A detailed industry analysis is then imperative. Although a SWOT analysis is provided in the case study, it is often insufficient for acquiring comprehensive insights. Strategic analysis is completed by applying the Global Value Chain framework, which examines the overall industry structure and interactions. It is instrumental in linking strategic recommendations to an organization's mission, vision, and strategy.