The Segmentation of Potential Tourists: Constraint Differences between Men and Women

Abstract

Despite the proliferation of constraint studies over the past decade, few authors have investigated constraint differences between subgroups, in particular between men and women. In this study, the author measured perceptions of intrapersonal, interpersonal, and structural constraints on skiing participation for potential skiers. Significant differences between men and women were discovered. Specifically, women perceived significantly higher levels of intrapersonal constraints. The implications of the results are discussed, as they provide guidance for the ski industry in strategy development.