A Comparative Study of Emotional Solidarity Between Homestay Hosts and Tourists

Abstract

The expansion of the homestay industry is shadowed by ethical concerns and perceived risks. In this context, the emotional relationship between hosts and tourists in the wake of COVID-19 pandemic needs to be re-examined. Focusing on the togetherness of “we” rather than the demarcation of “you versus me,” we integrate homestay hosts and guests into a conceptual model to examine and compare their emotional solidarity with each other, as well as the relevance of emotional solidarity to perceived risk, MES (Multidimensional Ethics Scale), and support for homestays. Our results show that despite the assumption of perceived risk, tourists feel welcomed by hosts during the pandemic, while hosts feel emotionally close to tourists. In addition to the findings that emotional solidarity mediates perceived risk, MES, and support for homestays in both samples, we find that hosts’ perceived risk is more likely to influence their emotional solidarity and support for homestays.