The Influence of Place Attachment on Social Distance: Examining Mediating Effects of Emotional Solidarity and the Moderating Role of Interaction

Abstract

Building on common identity theory and intergroup contact theory, this study sought to further understanding of people–place relationships by developing a holistic theoretical model to scrutinize place attachment as an antecedent of social distance, mediated by emotional solidarity and moderated by frequency of contact between tourists and residents. Visitor data analyzed with SEM revealed that place dependence is a significant predictor of social distance given it affects affinity positively and avoidance negatively, both of which are mediated by the three dimensions of emotional solidarity. Furthermore, the mediated relationships (via emotional solidarity) between place attachment and social distance vary by level of visitors’ frequency of interaction with residents. This study expands current theorization by examining the merits of emotional solidarity as an affective link in a tourist cognitive-behavioral model. From a practical standpoint, DMOs need to understand these construct linkages and include residents in their marketing strategies to increase repeat visitation.