Seasonal Variation of Coastal Resort Visitors: Hilton Head Island-Reference-Cited by-同舟云学术

Seasonal Variation of Coastal Resort Visitors: Hilton Head Island

Published:1992-07 Issue:1 Volume:31 Page:50-56
ISSN:0047-2875
Container-title:Journal of Travel Research
language:en
Short-container-title:Journal of Travel Research

Author:

Bonn Mark A.¹,Furr H. Leslie²,Uysal Muzaffer³

Affiliation:

1. Department of Hospitality Administration at Florida State University in Tallahassee, Florida

2. Department of Recreation and Parks at the University of California at Chico

3. Department of Hotel, Restaurant, and Institutional Management at Virginia Tech and State University in Blacksburg, Virginia

Abstract

This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1177/004728759203100110

Reference30 articles.

1. The Role of Novelty in the Pleasure Travel Experience

2. Travel Market Segmentation and the Implementation of Market Strategies

3. Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework

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