Author:
Calantone Roger J.,Johar Jotindar S.
Abstract
This study reports an attempt to segment the travel market by showing how different factors influenced choice in different seasons. Results showed that benefits sought for each season differ, and people seeking a combination of benefits during one season may not be the same people seeking the same benefits during another season.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
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