The Disclosure of Quality on Tourism Performance: Evidence from Top Tourist Cities in China

Abstract

This article takes advantage of the designation of top tourist cities in China to estimate the impact of quality disclosure on the city tourism economy. According to theories regarding quality disclosure and certification, we develop a tourism promotion hypothesis for the designation, which is then tested with panel data from China’s 284 prefectural-level cities between 2000 and 2015. The difference-in-differences approach shows that gaining the designation increases both domestic and inbound tourism revenues, which is robust to various specifications. Heterogeneity analysis shows that the tourism promotion effect only persists for about three years, decreases over time, is smaller in developed areas, and is less salient for multiple or county-level designations.