Author:
Echtner Charlotte M.,Ritchie J.R. Brent
Abstract
The purpose of this article is to carefully examine the concept of destination image with the goal of designing more appropriate and rigorous techniques for its measurement. A framework is presented which suggests that to completely measure destination image, several components must be captured. These include attribute-based images, holistic impressions, and functional, psychological, unique and common characteristics. It is proposed that a combination of structured and unstructured methodologies is necessary to measure destination image as envisaged in the conceptual framework. A series of openended questions and scale items are developed and are shown to successfully capture all of the components of destination image.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
1057 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献