The Game Is Good at the Top-Reference-Cited by-同舟云学术

The Game Is Good at the Top

Published:2016-10-13 Issue:5 Volume:19 Page:645-676
ISSN:1527-0025
Container-title:Journal of Sports Economics
language:en
Short-container-title:Journal of Sports Economics

Author:

Segura Jerome¹,Willner Jonathan²

Affiliation:

1. School of Business and Economics, University of Wisconsin–Stevens Point, College of Professional Studies, Stevens Point, WI, USA

2. Meinders School of Business, Oklahoma City University, Oklahoma City, OK, USA

Abstract

Collegiate football may provide advertising for universities, attracting larger pools of applicants and leading to more academically qualified student bodies. Football may also build school spirit, reducing attrition and improving long-run graduation rates. This analysis uses data from 2001 to 2004 for available National Collegiate Athletic Association Division-1 institutions to examine the advertising and effectiveness effects of football. Using both general linear model and linear-in-means model estimation procedures, we find strong advertising and effectiveness effects for football in the full sample. Among schools fielding a football team, the impact of Football Bowl Subdivision and winning percentage is muddy; however, the advertising effect of bowl appearances is strong.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1527002516673407

Reference30 articles.

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2. DO PEERS AFFECT STUDENT ACHIEVEMENT? EVIDENCE FROM CANADA USING GROUP SIZE VARIATION

3. Identification of peer effects through social networks

4. Examining the Value of Sport Clubs:Football Bowl Subdivision (FBS) Football Programs

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