Major League Baseball Attendance and the Role of Fantasy Baseball-Reference-Cited by-同舟云学术

Major League Baseball Attendance and the Role of Fantasy Baseball

Published:2011-05-31 Issue:5 Volume:13 Page:494-514
ISSN:1527-0025
Container-title:Journal of Sports Economics
language:en
Short-container-title:Journal of Sports Economics

Author:

Nesbit Todd M.¹,King-Adzima Kerry A.²

Affiliation:

1. School of Business and Economics, College of Charleston, Charleston, SC, USA

2. Sam & Irene Black School of Business, Penn State Erie, The Behrend College, Erie, PA, USA

Abstract

Many explanations exist for the resurgence of the Major League Baseball (MLB) fan base following the 1994-1995 strike. The most prevalent explanations include the 1998 McGuire-Sosa homerun race and Cal Ripken Jr.’s consecutive games record. While such explanations certainly impacted fan interest in the sport, it is remiss to ignore the impact of online fantasy baseball leagues, which surfaced in 1997. This article examines the extent to which participating in a fantasy baseball league influences the MLB game attendance. The results strongly suggest that fantasy baseball participation positively influences MLB game attendance.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1527002511409120

Reference35 articles.

1. Does the Baseball Labor Market Contradict the Human Capital Model of Investment?

2. A TEST OF EMPLOYER DISCRIMINATION IN THE NBA

3. How Long a Honeymoon? The Effect of New Stadiums on Attendance in Major League Baseball

4. Baseball Strikes and the Demand for Attendance

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Tennis influencers: The player effect on social media engagement and demand for tournament attendance;Telematics and Informatics;2020-07

2. Which Professional Sport Team Has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach;INT J SPORT FINANC;2020

3. Tennis superstars: The relationship between star status and demand for tickets;Sport Management Review;2020-04-01

4. From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling;Journal of Public Policy & Marketing;2019-04-22

5. Development and Assessment of a Scale to Measure Daily Fantasy Sport Motives;Sport Marketing Quarterly;2019-03