Development and Assessment of a Scale to Measure Daily Fantasy Sport Motives
Author:
Publisher
FiT Publishing
Subject
Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Identifying online sports betting motivations associated with betting intention;International Journal of Sports Marketing and Sponsorship;2024-04-29
2. Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending;European Sport Management Quarterly;2024-02-08
3. An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach;Sport Marketing Quarterly;2023-12
4. Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting;Sport Marketing Quarterly;2023-06-01
5. Virtual games meet physical playground: exploring and measuring motivations for live esports event attendance;Sport in Society;2021-03-06
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