Rejoinder to Comments by Boddewyn and Meade Regarding "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries"

Abstract

We very much appreciate the hard work and careful thought put into the comments by J. J. Boddewyn and William Meade regarding our article, "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries" (1988). Because their criticisms are quite divergent (that is, Boddewyn suggests we have overstepped the bounds of quality social science, particularly pushing our interpretation too far, whereas Meade argues that we have not studied the most important problem), we will respond to them separately.