Comments on Gilly and Graham's "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries"
Author:
Affiliation:
1. Baruch College, City University of New York, New York.
Publisher
SAGE Publications
Subject
Marketing
Link
http://journals.sagepub.com/doi/pdf/10.1177/027614678800800206
Reference5 articles.
1. A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Biography of Jean J. Boddewyn;International Studies of Management & Organization;2010-01-01
2. Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2009-04-08
3. From the Editors;Journal of Macromarketing;1998-06
4. Rejoinder to Comments by Boddewyn and Meade Regarding "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries";Journal of Macromarketing;1989-06
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