Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective
Author:
Affiliation:
1. Mitchell College of Business, University of South Alabama, Mobile, AL, USA
2. School of Business, Clark Atlanta University, Atlanta, GA, USA
3. J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA
Abstract
Funder
University of South Alabama
Publisher
SAGE Publications
Subject
Marketing
Link
http://journals.sagepub.com/doi/pdf/10.1177/0276146720958063
Reference82 articles.
1. Market resource gaps
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5. The impact of formal financial inclusion on informal financial intermediation and cash preference: evidence from Africa
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