Integrating the Triple Pillar: AI Marketing's Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement
Author:
Affiliation:
1. Jaume 1University
2. College of Business Administration, American University in the Emirates
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10532252/10532778/10533067.pdf?arnumber=10533067
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1. Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
2. Brave New World? On AI and the Management of Customer Relationships
3. Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects
4. Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
5. ChatGPT, AI Advertising, and Advertising Research and Education
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