Effects of Public Policy on Marketing Channels in Transitional Economies: The Case of Poland

Abstract

A field study in Poland assessed the effects of government actions on distribution activities in the private sector. The research showed that politically expedient decisions targeted at weakening craftsmen's cooperatives were prejudicial to small manufacturers that relied on co-ops for intermediary functions. Findings suggest that economies undergoing major transformations should view the structures of business systemically. Redirection of cooperatives' work activities is also recommended.