1. 1. This paper was written when the authors held Fulbright grants to the University of Naples. The work was supported by Professor Manlio Rossi-Doria's Istituto di Economia Agraria and by Professor Carlo Fabrizi's Istituto di Tecnica Aziendale. Professor Holton is indebted also to Professor A. G. Papandreou's Center of Economic Research in Athens, Greece.
2. 2. The extensive UN-studies of Brazil and Columbia, for example, give virtually no attention to needed changes in marketing, partly for this reason, presumably. UNITED NATIONS ,Analyses and Projections of Economic Development, Vol. II ,The Economic Development of Brazil, and Vol. III,The Economic Development of Columbia.
3. The Economics of Marketing Reform
4. 5. A well-designed development plan, however, could give this functional jurisdiction to one development agency or another; but the geographical problem is more difficult to avoid if international boundaries are involved.