Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives-Reference-Cited by-同舟云学术

Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives

Published:1990-06 Issue:1 Volume:10 Page:4-18
ISSN:0276-1467
Container-title:Journal of Macromarketing
language:en
Short-container-title:Journal of Macromarketing

Author:

Singhapakdi Anusorn¹,Vitell Scott J.²

Affiliation:

1. Department of Marketing, College of Business and Public Administration, Old Dominion University, Norfolk, Virginia

2. University of Mississippi, Department of Management and Marketing, School of Business Administration, University, Mississippi

Abstract

This article provides a partial test of the emerging descriptive theories in marketing ethics. The data were obtained from a mail survey of American Marketing Association members. The results tend to support the hypotheses that ethical policies of organizations and Machiavellianism influence many aspects of the marketer's ethical decision making.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/027614679001000102

Reference36 articles.

1. Supervising Unethical Salesforce Behavior

2. Codes of ethics

3. Corporate codes of ethics

4. Are Purchasing Managers Machiavellian?

5. Ethics and marketing management: An empirical examination

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