Affiliation:
1. Department of Commerce, University of Newcastle, Australia.
Abstract
The evolution of marketing can be modeled within the paradigm of general systems theory. Using this approach marketing thought can be described in terms of the attempt by organizations to become more aware of and to react to their relevant external public. An analysis of this increasingly complex pattern of system-environment interaction is used to assess the evolution of marketing systems.
Cited by
31 articles.
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