Marketing as Exchange: A Theory of Transactions in the Marketplace
Author:
Affiliation:
1. University of California, Berkeley
Publisher
SAGE Publications
Subject
General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology
Link
http://journals.sagepub.com/doi/pdf/10.1177/000276427802100406
Reference23 articles.
1. Marketing as Exchange
2. Marketing as an Organized Behavioral System of Exchange
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