Affiliation:
1. School of Business and Public Administration at the University of the Pacific in Stockton, California
Abstract
Using the existing exchange and externalities literature as support, the author advances a marketing definition of externalities as the uncalculated costs and/or benefits of exchange. These may accrue to transacting parties or to others and may arise due to incorrect calculation of the exchange equation by one or both parties.
Reference35 articles.
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Cited by
42 articles.
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