CDC MessageWorks-Reference-Cited by-同舟云学术

CDC MessageWorks

Published:2015-11-18 Issue:1 Volume:22 Page:3-18
ISSN:1524-5004
Container-title:Social Marketing Quarterly
language:en
Short-container-title:Social Marketing Quarterly

Author:

Cole Galen E.¹,Keller Punam A.²,Reynolds Jennifer³,Schaur Michelle³,Krause Diane³

Affiliation:

1. American Institutes for Research, Atlanta, GA, USA

2. Tuck School of Business, Dartmouth University, Hanover, NH, USA

3. Oak Ridge Associated Universities, Asheville, NC, USA

Abstract

The Centers for Disease Control and Prevention’s Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators effectively formulate messages aimed at changing health behaviors and evaluate message tactics and audience characteristics. MessageWorks is based on the advisor for risk communication model that identifies 10 variables that can be used to predict target audience intentions to comply with health recommendations. This article discusses the value of the MessageWorks tool to health communicators and to the field of social marketing by (1) describing the scientific evidence supporting use of MessageWorks to improve health communication practice and (2) summarizing how to use MessageWorks and interpret the results it produces.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics

Link

http://journals.sagepub.com/doi/pdf/10.1177/1524500415614817

Reference10 articles.

1. Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign

2. Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

3. On the Reliability and Predictive Validity of Purchase Intention Measures

4. Designing Effective Health Communications: A Meta-Analysis

5. The Missing Links in Social Marketing

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