Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign-Reference-Cited by-同舟云学术

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Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign

Published:2008-06 Issue:6 Volume:34 Page:S222-S229
ISSN:0749-3797
Container-title:American Journal of Preventive Medicine
language:en
Short-container-title:American Journal of Preventive Medicine

Author:

Berkowitz Judy M.,Huhman Marian,Heitzler Carrie D.,Potter Lance D.,Nolin Mary Jo,Banspach Stephen W.

Publisher

Elsevier BV

Subject

Public Health, Environmental and Occupational Health,Epidemiology

Reference26 articles.

1. The theory of planned behavior;Ajzen;Organ Behav Hum Decis Process,1991

2. Social foundations of thought and action: a social cognitive theory;Bandura,1986

3. Theoretical foundations of campaigns;McGuire,1989

4. Framework for program evaluation in public health,1999

5. The VERB™ campaign logic model: a tool for planning and evaluation;Huhman;Prev Chronic Dis,2004

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