Affiliation:
1. West Virginia University, USA
Abstract
This article reports on the current status of client projects (CPs) in business communication courses, provides a scaffolded model for implementing CP, and assesses student learning in CPs. Using a longitudinal mixed method research design, survey data and qualitative materials from six semesters are presented. The instructor survey indicated need for a model for CPs, assistance identifying community partners, and advice on tailoring CPs to course objectives, all of which are provided here. Results from assessing the model’s application indicate that students expressed higher levels of confidence as communicators and felt better prepared to engage in workplace communication.
Subject
Economics, Econometrics and Finance (miscellaneous),Arts and Humanities (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management
Cited by
2 articles.
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