Affiliation:
1. Jaipuria Institute of Management Jaipur, India
Abstract
Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed.
Subject
Economics, Econometrics and Finance (miscellaneous),Arts and Humanities (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management
Reference67 articles.
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2. AACSB International. (2020, July 28). 2020 Guiding principles and standards for business accreditation. https://www.aacsb.edu/accreditation/standards/business
3. Flipping the Class
4. Writing in the Professions
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