Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses-Reference-Cited by-同舟云学术

Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses

Published:2023-01-29 Issue:3 Volume:86 Page:322-349
ISSN:2329-4906
Container-title:Business and Professional Communication Quarterly
language:en
Short-container-title:Business and Professional Communication Quarterly

Author:

Sharma Daneshwar¹^ORCID

Affiliation:

1. Jaipuria Institute of Management Jaipur, India

Abstract

Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an instructional tool is assessed through a questionnaire in terms of their overall effectiveness and its memorability, concreteness, and course orientation. The findings suggest that memes can be used effectively as instructional tools like stories to make the students understand, discuss, and engage with course content.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous),Arts and Humanities (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/23294906221143344

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