The Challenges and Opportunities of AI-Assisted Writing: Developing AI Literacy for the AI Age

Author:

Cardon Peter1ORCID,Fleischmann Carolin2,Aritz Jolanta1,Logemann Minna3,Heidewald Jeanette4

Affiliation:

1. University of Southern California, USA

2. Rosenheim Technical University of Applied Sciences, Germany

3. Baruch College, USA

4. Indiana University, USA

Abstract

Generative AI may significantly disrupt the teaching and practice of business communication. This study of 343 communication instructors revealed a collective view that AI-assisted writing will be widely adopted in the workplace and will require significant changes to instruction. Key perceived challenges include less critical thinking and authenticity in writing. Key perceived benefits include more efficiency and better idea generation in writing. Students will need to develop AI literacy—composed of application, authenticity, accountability, and agency—to succeed in the workplace. Recommendations are provided for instructors and administrators to ensure the benefits of AI-assisted writing can outweigh the challenges.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous),Arts and Humanities (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management

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