Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee

Author:

Ziemba Yonah C.1ORCID,Razzano Dana2,Allen Timothy C.3,Booth Adam L.4ORCID,Anderson Scott R.5,Champeaux Anne6,Feldman Michael D.7,Fitzhugh Valerie8,Gittens Simone2,Grider Marilea9,Gupta Mary10,Hanos Christina3,Kelly Karen11,Kothari Tarush2ORCID,Laudadio Jennifer12,Lin Amy Y.13,Mirza Kamran M.14,Montone Kathleen T.7,Prieto Victor G.15,Remick Daniel G.16ORCID,Riddle Nicole D.6,Schubert Michael17ORCID,Suskie Kelley18,Zafar Nadeem19,Robboy Stanley J.20,Markwood Priscilla S.21

Affiliation:

1. Zucker School of Medicine at Hofstra/Northwell, Hempstead, NY, USA

2. Westchester Medical Center, New York Medical College, Valhalla, NY, USA

3. University of Mississippi Medical Center, Jackson, MS, USA

4. University of Texas Medical Branch, Galveston, TX, USA

5. University of Vermont Medical Center, Burlington, VT, USA

6. Ruffolo, Hooper, and Associates; University of South Florida Morsani College of Medicine, Tampa, FL, USA

7. University of Pennsylvania, Philadelphia, PA, USA

8. Rutgers New Jersey Medical School, Newark, NJ, USA

9. Emory University, Atlanta, GA, USA

10. University of Tennessee Health Science Center, Memphis, TN, USA

11. SUNY Upstate Medical University, Syracuse, NY, USA

12. University of Arkansas Medical Sciences, Little Rock, AR, USA

13. University of Illinois at Chicago, IL, USA

14. Loyola University Medical Center, Chicago, IL, USA

15. University of Texas MD Anderson Cancer Center, Houston, TX, USA

16. Boston University School of Medicine, MA, USA

17. Texere Publishing, New York, NY, USA

18. University of Rochester Medical Center, NY, USA

19. University of Washington, Seattle, WA, USA

20. Duke University School of Medicine, Durham, NC, USA

21. Association of Pathology Chairs, Wilmington, DE, USA

Abstract

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.

Publisher

Elsevier BV

Subject

Pathology and Forensic Medicine

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