Affiliation:
1. William Paterson University
2. Montclair State University
Abstract
Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e.g., job satisfaction), to assist in personnel decisions (e.g., selection), and to assess outcomes (e.g., diversity training). Latency-based measurements (i.e., the Implicit Association Test) use categorization tasks to measure attitudes, stereotypes, and self-concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behavior.
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Cited by
41 articles.
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