Netnography and instagram community: An empirical study-Reference-Cited by-同舟云学术

Netnography and instagram community: An empirical study

Published:2023-02-11 Issue:1 Volume:40 Page:33-37
ISSN:0266-3821
Container-title:Business Information Review
language:en
Short-container-title:Business Information Review

Author:

Dutta Akanksha¹^ORCID,Sharma Anupam²

Affiliation:

1. BBA Department, Chandigarh University, Sadopur, India

2. Department of Management Studies, Maharishi Markandeshwar University, Sadopur, India

Abstract

Netnography is a methodical tool which is picking up the pace in the online communities. It originates from the field of ethnography and anthropology. The experiences shared by the online communities and interactions of the participants are highlighted by this revelatory method. This study will observe the effects of Instagram in evolving the trust of users, activities of netnography and their use among the Instagram community. The study aims to explore the opportunities of Instagram ethnography while considering the present literature and its inspection as both a research tool and an engaging platform. This research will also give the outlook of using analytical tools like Instagram analytics or Google analytics for amalgamation of the data.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/02663821231157501

Reference17 articles.

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2. Antecedents of trust in online auctions

3. Users of the world, unite! The challenges and opportunities of Social Media

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