A unified theory of open government and social mediatization

Author:

Lim Weng Marc1ORCID,Rasul Tareq2ORCID,Ahmad Ashfaq3

Affiliation:

1. School of Business, Law and Entrepreneurship, Swinburne University of Technology, Melbourne, Australia; Faculty of Business, Design and Arts, Swinburne University of Technology, Sarawak, Malaysia

2. Australian Institute of Business, Adelaide, Australia

3. The University of Asia Pacific, Dhaka, Bangladesh

Abstract

Social media use has proliferated and is now omnipresent in the public sector. Numerous studies have shed light on this phenomenon, but few have attempted to theorize it. In this article, we conduct a pragmatic review of existing research on government and public service organization use of social media using an interrogative approach (i.e., what, who, why, how, and where to) to develop a theory that encapsulates the unique peculiarities of social media use in the public sector. Our review proposes a unified theory of open government and social mediatization to explain this finding, wherein the connectivity, programmability, and popularity of social media results in (1) the adoption and use of social media as a technology in the public sector (i.e., social mediatization) and (2) the harvest of information availability, participation, collaboration, and transparency for open government. Our review concludes with several recommendations to pollinate future research in this area.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous),Business and International Management

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