Affiliation:
1. University of Central Florida, USA
Abstract
Revenue management (RM) in the hotel industry is fundamental as a revenue enhancer, and it is an integral part of the overall strategy of many hotel properties. However, considering the complex, technical, and costly structure of RM, not all properties can utilize it properly; consequently, they may need to outsource this function. By focusing on resource-based view (RBV), this study examined the rationale behind RM outsourcing strategy. The findings of this study provide useful information in expanding our understanding of how hotel managers make an outsourcing decision in a highly complex RM environment. The empirical findings of the study also provide a confirmation of RBV as a useful tool in RM outsourcing research.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献