Women Are Survivors: Public Services Announcements on Violence Against Women in Latin America-Reference-Cited by-同舟云学术

Women Are Survivors: Public Services Announcements on Violence Against Women in Latin America

Published:2022-08-17 Issue:6-7 Volume:29 Page:1252-1274
ISSN:1077-8012
Container-title:Violence Against Women
language:en
Short-container-title:Violence Against Women

Author:

Mensa Marta¹^ORCID,Grow Jean M.²

Affiliation:

1. Social Communication Institute, Universidad Austral, Valdivia, Los Ríos, Chile

2. Diederich College of Communication, Marquette University, Milwaukee, Wisconsin, USA

Abstract

This study considers the role that public service announcements (PSAs) play in addressing violence against women (VAW) in Latin America. Using content analysis, the study examines 407 PSAs about VAW from 20 Latin American countries. The results show that 62.3% of the PSAs encourage bystanders to denounce violence while portraying women as victims in 48.8% of the PSAs. However, 71.7% of PSAs did not include a helpline or how to report the crime, only 11.8% of the PSAs have non-narrative, or factual information, about VAW, and just 6.4% engage in compelling narrative messaging or storytelling.

Publisher

SAGE Publications

Subject

Law,Sociology and Political Science,Gender Studies

Link

http://journals.sagepub.com/doi/pdf/10.1177/10778012221104509

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