Painting the Way Forward: An Ecological Cultural Visual Analysis of Anti-VAW Public Art in Rural Ecuador

Author:

Kelly James Pepper1ORCID,Cole Elizabeth2,Sakazaki Amy2,Herrera-Céspedes Carolina134ORCID,Bates Benjamin R.134ORCID

Affiliation:

1. School of Communication Studies, Scripps College of Communication, Ohio University, Athens, OH, USA

2. College of Osteopathic Medicine, Touro University California, Vallejo, CA, USA

3. Infectious & Tropical Disease Institute, Department of Biomedical Sciences, Heritage College of Osteopathic Medicine, Ohio University, Athens, OH, USA

4. Centro de Investigación para la Salud en América Latina, Pontificia Universidad Católica del Ecuador, Quito, Pichincha, Ecuador

Abstract

Despite efforts within Ecuador to combat violence against women (VAW), the country still claims some of the highest rates of violence in the Americas. In this study, we complete a cultural visual analysis of anti-VAW public art in a small Ecuadorian city. Visual data is examined and interpreted by way of the social-ecological model (SEM). Specifically, our analysis considers how murals engage with the depiction of (a) VAW, (b) agentic responses to VAW, and (c) the different layers of the SEM. Our analysis identifies four specific strategies for constructing public art messaging to help achieve freedom from VAW.

Publisher

SAGE Publications

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