Drug Advertising and the “Pain, Pill, Pleasure” Model

Abstract

Dr. Berger comments upon the social forces within our society promoting the use of drugs. He sees the promotional advertising of over-the-counter drugs in television and in other media as contributing dramatically to what he refers to as the “pain-pill-pleasure” syndrome. Arguing that the drug manufacturers should reassess their social responsibility to society, he believes that there should be a restructuring and redirection of current advertising practices.