The Influence of Drug Advertising on Children's Drug Use Attitudes and Behaviors

Abstract

This article focuses on the effects on children of proprietary drug advertising. It first provides an overview of previous studies on the influence of drug advertising and promotion on licit and illicit drug use attitudes and behaviors in children. Second, current perspectives on the issue are reviewed. Finally, frameworks for studying the effects of drug advertising on children's medicine use are evaluated and further application of the children's health belief model is proposed along with recommendations for improving the quality of research.