The Effects of Apparel on Compliance

Abstract

Past research indicates that apparel influences our behavior and our impressions of others. One type of apparel that is both salient and symbolically significant is the uniform. Few studies, however, have examined the influence of uniforms on behavior, especially with female authority figures. In this study a female confederate who was dressed in a uniform, professional attire, or sloppy clothing told subjects to give change to a person who was parked at an expired parking meter (Bickman, 1974). The results showed that compliance was higher when the confederate was dressed in a uniform. Verbal reasons given for complying also differed across conditions. The study shows that a uniform is a certificate of legitimacy (Joseph & Alex, 1972)for females as well as males and that both sexes are influenced by a female dressed in a uniform.