The Role of Relational Qualifiers in Attribute Conditioning: Does Disliking an Athletic Person Make You Unathletic?

Author:

Högden Fabia1,Unkelbach Christian1ORCID

Affiliation:

1. University of Cologne, Germany

Abstract

In attribute conditioning (AC), neutral stimuli (CSs) acquire specific attributes through mere pairings with other stimuli possessing that attribute (USs). For example, if a neutral person “Neal” is paired with athletic “Wade,” participants judge Neal as more athletic compared with when Wade would be unathletic. Building on Evaluative Conditioning research, we introduced relational qualifiers between CS and US to probe the contribution of propositional processes to the AC effect. Concretely, CSs either liked or disliked USs. Four experiments (total n = 1,002) showed that these relations moderate AC effects for athleticism (“athletic” vs. “unathletic”; Experiments 1–3) and relationship status (“single” vs. “in a relationship”; Experiment 4); for example, when Neal disliked athletic Wade, he was judged as unathletic. We discuss how these findings constrain process theories of AC.

Funder

Deutsche Forschungsgemeinschaft

Publisher

SAGE Publications

Subject

Social Psychology

Reference2 articles.

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