Affiliation:
1. Florida State University
2. University of Central Florida
Abstract
The relationship between the feelings of pleasure and arousal elicited by an environment and ratings of source credibility and attitude change was explored in a three by two design. Three levels of pleasure and two levels of arousal were combined factorially. 7he results suggest that the emotion-eliciting qualities of the environment can be used to predict both source credibility and attitude change. The results are discussed in relation to other findings in attitude research.
Cited by
31 articles.
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